All Over the Map

See if you can do this, I readily admit I was pretty poor at Geography at school, but I think this is more politics than Geography, and it still took me a while.

During the course of my researches today, I discovered this little piece of distress. If you remind women that breast cancer is a disease that predominantly affects women, then they are less likely to donate to cancer research, if you make it more gender neutral by, ooh, disassociating it from the colour pink, then they are more inclined to donate. Yes, women hate being reminded that they are women. Either that, or secretly, they really do hate pink. The men who love them are far more forgiving though.