Friday, 3 February 2012

Lego State

Washington State has passed a law to allow marriage equality. This should come to pass in the summer sometime. Naturally the bigot wheel has been rolled out. I can't even be bothered to look at their spew to be honest.

I see that the weather in Britain has become colder, even colder than here. I look forward to it.

A YouTube clip about Lego has me gobsmacked. It seems that real research has linked enhanced development in the thinking skills that are needed for science and engineering, in children who play with Lego.
The Lego company, according to Spokesperson Mads Nipper - has spent four years trying to find out how to market Lego to girls. You think I'm not going to say it, don't you?
But I'm afraid I am.
You make it pink and purple, you put the little people in short skirts, and you have them do girl friendly Lego activities such as keep house, visit the hairdresser's and, well, just generally hang about being girls. Of course I like arranging my house and going to the hairdressers, but I also like dinosaurs, sciencey things, splitting the atom, and other not-very-ladylike activities.

But, if you think about it, you don't really want girls going in to science and engineering, because there might not be enough to go round. Or it might become not cool, because girls like it.
Or something.

Good gracious. There are so many freaking layers of patriarchal oppression, tis difficult to know where to start.
And four freaking years to come up with what most people could groan and predict in five seconds.
Here's some free advice Lego, just market it to girls by simply putting girls in your ads, showing girls playing with it, by radically changing your mindset to the fact that girls like dinosaurs, aeroplanes and building things.

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